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This domain tweakshop.com states the following, "A retail shop in Northern California, THE TWEAK SHOP is dedicated to bringing you the finest, and most musically satisfying, offerings from the world of home audio." We observed that the webpage stated " On our webpages youll find information on almost everything we represent, from modestly-priced systems to cost-no-object components that redefine the limits of the State of the Art in home audio reproduction." It also stated " Enjoy! Elliot and Cara Kallen. Simply click on the links below to begin your journey. Who we are and what we do. Get em while you can!." The header had Tweak as the highest ranking keyword. It was followed by high end audio, stereo equipment, and turntables which isn't as ranked as highly as Tweak. The next words the site used was tube electronics. Elliot Kallen was also included but will not be understood by search parsers.